Toys-R-Us® wanted to recruit high-quality potential candidates for their management training program during a recent college job fair. Interested students who stopped by their booth were rewarded with a FREE Digital Choice Card. This card directed prospects to a branded website where they could learn more about Toys-R-Us, and easily redeem their choice of FREE Music Downloads, Ringtones or Photo Prints. While on the site, they could also complete an on-line application for their management training program.
Digital Choice Cards are an exciting and powerful incentive for recruiting potential employees, as well as increasing public awareness of your business.