The Change We Were Looking For

Music Downloads, Travel & Tourism, Branding & Product Awareness

When Delta® launched their new "Change" campaign aimed at communicating a more modernized flight experience, a key ingredient announcing the newly reinvigorated airline were branded Music Download Cards featuring their new logo.

With recent upgrades to their passengers' in-flight travel experience such as interactive touchscreens with movies and games; branded Music Download Cards helped create more awareness of Delta's campaign to offer a better flight experience to their customers.

Case Study PDF